A Florida statute provides:

No political advertisement of a candidate who is not an incumbent of the office for which the candidate is running shall use the word “re-elect.”  Additionally, such advertisement must include the word “for” between the candidate’s name and the office for which the candidate is running, in order that incumbency is not implied.  This subsection does not apply to bumper stickers or items designed to be worn by a person.

The Florida Elections Commission recently released a Consent Order for an alleged violation of the “for” rule.