Blue State Digital’s site hosts a news story about the 2008 campaign and the Obama campaign’s online strategy here.

The campaign’s New Media Director and BSD founding partner Joe Rospars talks about how the campaign made the website a “gravitational force” on the campaign and how it allowed users to attend events and take action in every corner of the country.

Does everyone “get it?”  I recently signed-up at one widely-reported 2012 hopeful’s website (I sign-up for a huge number of political sites of all persuasions to see how organizations are using social media), and my first introductory communication was a paltry all-text email with a single link back to the website.