This NPR report discusses Republicans’ efforts to use social media tools.

Republican strategist Mindy Finn, who helped Virginia Gov.-elect Bob McDonnell find his voice online, tells NPR’s Liane Hansen that GOP politicians are now turning to social media even faster than Democrats.

“Members who don’t have a lot of say or don’t have much of a voice in Congress can use social media to talk directly to their constituents, to voters and to activists,” says Finn, a partner and blogger at the political consulting firm Engage.