Minnesota Public Radio hosts an editorial by Bill Hillsman about Target’s donation to Minnesota Forward.
As the Target controversy proved, at least some of its customers don’t want corporate boardrooms in their bedrooms any more than they want the government in their bedrooms. If corporations want to be players in electoral politics without a lot of blowback, they need the skilled guidance of communicators who know the political landmines.(People who do what I do.)
James Taranto of the WSJ also discusses the controversy.
Target’s executives believed, probably rightly, that Emmer’s economic policies would serve Target’s interests better than his opponents’. It didn’t occur to them that his social policies had the potential to upset customers and hurt the bottom line. Merely by taking offense, scrappy little OutFront Minnesota was able to humiliate the leaders of a company with a market capitalization of $38 billion. Who has the real economic power here?