How is the internet helping “underfunded” candidates? In a lot of ways, it turns out. This LA Times article explains.
“Internet technology has created campaign opportunities for underfunded candidates that didn’t exist before,” said Steven Afriat, a veteran Los Angeles political consultant who is not involved in any of Tuesday’s municipal contests. But technology cannot make up for a weak message or an unqualified candidate, Afriat added. Otherwise, he said, “the Internet just becomes the lipstick on the pig.”