Underfunded Candidates and the Internet

How is the internet helping “underfunded” candidates?  In a lot of ways, it turns out.  This LA Times article explains.

“Internet technology has created campaign opportunities for underfunded candidates that didn’t exist before,” said Steven Afriat, a veteran Los Angeles political consultant who is not involved in any of Tuesday’s municipal contests. But technology cannot make up for a weak message or an unqualified candidate, Afriat added. Otherwise, he said, “the Internet just becomes the lipstick on the pig.”

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