Month: April 2009

IAB Panel Discusses Campaigns Using Online Behavioral Advertising and What’s Next

Today I attended an interesting Interactive Advertising Bureau (IAB) panel on the 2008 election and the use of online advertising.  According to the IAB’s invitation to the discussion, [t]he 2008 presidential race saw one of the strongest voter turnouts in recent history.  Alongside President Obama’s impressive victory, one of the biggest winners in this historic campaign […]