The Google Surge and the YouTube Overlay

Some political and policy organizations are taking advantage of new forms of advertising available on YouTube and Google, according to this Clickz report.

Political and advocacy groups have clearly caught on to the power of Web video, particularly on YouTube. However, while video is a great medium for eliciting an emotional response from viewers to help promote a candidate or cause, until now YouTube video content alone hasn’t allowed organizations to drive people to take actions like donating or signing a petition. A new overlay ad feature introduced recently does, and a handful of political groups and nonprofits, including Senator Patrick Leahy’s are already putting it to use.

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