Insurgent candidates, Scott Brown, and the power of the internet

E.politics credits the power of the internet’s “force multiplier” effect for helping the candidacy of Massachusetts Senate candidate Scott Brown.

Once he began to build momentum strong enough to show up in the polls, the internet opened up a whole new community for Brown to tap. Conservative activists around the country might not be able to vote in Massachusetts, but they could certainly send Brown money, which they did to the tune of roughly $1 million per day last week. Another measure of his success: Brown currently has five times as many Facebook friends and four times as many YouTube video views as his Democratic opponent Martha Coakley, though online interest is certainly no iron-clad indicator of electoral success.

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