Building the campaign of the future

Clickz’s Kate Kaye discusses how Scott Brown’s win may influence Republicans’ campaigning.

It’s fitting that the head of a coalition promoting digital strategies to Republican campaigns also runs the Web campaign for Scott Brown, the Republican hoping to score an upset in today’s special Massachusetts Senate election. A lot rides on this one. If Brown does the unthinkable — fills Senator Edward Kennedy’s former seat — it would end the Democratic supermajority in the chamber, and could unravel healthcare reform.

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“We have targeted towns that we want to win,” said Rob Willington, Brown’s online campaign strategist and executive director of, the organization formed after the ’08 elections to educate Republicans about digital campaign tools and techniques.

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