Political media firm Engage describes Scott Brown’s online fundraising success here.
The moneybomb that just wouldn’t stop going off has renewed my faith in transparency and letting donors how you are doing, in real time. One people see that their gifts are making that big of an impact, it becomes socially acceptable for others to join. It’s pure bandwagon effect. Although the campaign did not continue to expose its fundraising numbers, just the limited data from that one day gave the numbers a real and sustained boost, and created an almost unconscious sense of the grassroots needing to one-up the commitment they’d made before as it pressed forward toward Election Day.