Day: September 8, 2010

Moving the needle with online ads?

Clickz reports. Many political media consultants believe online ads are good for one thing, if for anything at all: fundraising. Yet, although several campaigns have experimented with online display and video ads for persuasion, selling consultants on the notion that any form of digital ad can be used to sway voters has historically been tough.

Election spending up, up, up

And an AP report has details. “We may be on track for the most expensive cycle ever, even more than ’08, which is really hard to believe,” said Michael Toner, a campaign finance lawyer at Bryan Cave and a former Federal Election Commission chairman.