Category: Social Media

The Times examines the novelty of Twitter and has some evidence-based conclusions about the service. Hitwise, an Internet traffic monitor, reported that Ms. [Oprah] Winfrey’s first tweet and show about Twitter, on April 17, increased Twitter’s share of United States Internet users by 24 percent over the previous day and 43 percent over the previous […]

What’s your attitude toward attitudinal targeting?  Resonate Networks announced its launch yesterday.  The new firm hopes to break new ground in the use of new targeting methods for political and public policy campaigns.  Resonate’s ad network is powered by its proprietary Attitudinal Targeting platform that, for the first time, provides public affairs and political advertisers […]

Trying to explain Twitter to a client or boss?  Here’s The Times, again discussing Twitter and some advanced tips.  Of course, there’s always a cautionary tale of the tweet going off message or worse.  In today’s Post there’s a story about a campaign consultant mentioning his work for a candidate.  I suspect vendor contracts are […]