Category: Social Media

Social media’s role in political and issue advocacy studied

Burson-Marsteller’s recent study of social media’s role in political and issue advocacy is available here. Burson-Marsteller has released a new Evidence-Based study today looking at how some of the largest U.S.-based political advocacy groups like the NRA, MoveOn.org and AARP are using social media during the run-up to the crucial mid-term elections in November.

Under the Influence update

A new post at Under the Influence explains that the blog is being discontinued. National Journal this summer is undergoing a restructuring as it implements a new digital strategy and merges newsrooms. As part of that plan, National Journal has decided it will not continue to support the Under the Influence blog or its online […]