How many of the top ten essential Twitter apps are you (or your group) using today?
To the casual user, Twitter looks like a simple bulletin board of often useless status reports. Yet, smart marketers are starting to find Twitter feedback quite essential to their overall social marketing plans. Filtering and organizing Twitter feedback is one area where the right application is crucial to success.
“Twitter is all about listening, understanding, and participating as a marketer,” says Art Sindlinger, vice president/activation director at Starcom USA. “We try to help our clients use Twitter with a real intent in mind. This is much more than just purchasing media.”