Month: November 2008

“Costliest” Campaign

Various sources call this the costliest campaign in history. The 2008 campaign was the costliest in history, with a record-shattering $5.3 billion in spending by candidates, political parties and interest groups on the congressional and presidential races.

Permanent Campaign on Steroids

Campaigns & Elections says that if you’re not planning for 2010 you’re already behind. In the next 729 days, Congressional candidates will spend some $1 billion combined on TV, radio, mail, newspaper advertising, mobile and internet technology and ground organizing. It is clear from my point of view that the smartest consultants are already plotting. […]