How have campaigns used social networking? The Post takes a look.
The relationship between candidates and their supporters has shifted, too. Supporters see themselves less as agents of campaigns but as independent of them.
And with the Internet making it easier than ever for voters to fund a candidate, act as their own publishers and search for information (and misinformation), the Washington political establishment — candidates, strategists and journalists — has been forced to loosen its grip on setting the narrative of the campaign. For voters such as Myers and Stoynoff, this is a sign of how the electoral process has been democratized and individualized. It’s neither McCain’s nor Obama’s campaign. It’s their campaign.