I hope to have a report on and photos from the Factcheck.org conference, “On message:  voter persuasion in the 2008 election.”

The candidates were not the only ones trying to sway voters in the 2008 presidential election. Independent groups on both the left and the right – as well as the national political parties – weighed in with tens of millions of dollars’ worth of TV and radio ads, phone calls and direct mail. Where did the money go? What were the strategies? Were voters actually persuaded? What’s the evidence?