The Post reports that the weekly radio addressed has changed, thanks to YouTube, into something else.
“The mainframe for this White House will be the Internet, not TV,” Sosnik added. “They will cater to TV. And it will be integrated into the overall digital strategy. But it’s not going to be the end-all.”
“Turning the weekly radio address from audio to video and making it on-demand has turned the radio address from a blip on the radar to something that can be a major newsmaking event any Saturday we choose,” Pfeiffer added.
“Obama will be more directly connected to millions of Americans than any president who has come before him, and he will be able to communicate directly to people using the social networking and Web-based tools such as YouTube that his campaign mastered,” Trippi said. “Obama’s could become the most powerful presidency that we have ever seen.”
Google CEO Eric Schmidt campaigned for Obama. Google owns YouTube.