Nonprofit Fundraising: There’s an App for That but it Doesn’t Work Well?

We’ve all seen the Facebook app asking us to join this cause or that.  But do they really raise money?  This Post article indicates that the app has not been as successful as other fundraising tools.

The Facebook application Causes, hugely popular among nonprofit organizations seeking to raise money online, has been largely ineffective in its first two years, trailing direct mail, fundraising events and other more traditional methods of soliciting contributions.

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