What’s your attitude toward attitudinal targeting?  Resonate Networks announced its launch yesterday.  The new firm hopes to break new ground in the use of new targeting methods for political and public policy campaigns. 

Resonate’s ad network is powered by its proprietary Attitudinal Targeting platform that, for the first time, provides public affairs and political advertisers with the ability to identify, persuade, motivate and organize like-minded audiences online and drive them towards an actionable step—whether it is joining a campaign, contributing to a cause, or supporting an initiative.

Resonate was founded by Public Affairs veteran John Brady and former White House Political Director Sara Taylor as a way to address the limitations of targeting Web users with only demographics and purchase behavior.