Nextgov takes a look at how political campaigns may use Twitter for fundraising or generating support.
Crunching the numbers on Twitter traffic patterns suggests that the San Francisco-based site could be an effective fundraising tool in time for the 2010 midterm elections. While no official statistics are available, early data suggests that the click-through rate is in the mid single digits, delivering much better results than e-mail and other kinds of online advertising.
Thanks to Mark Drapeau, who’s quoted in the story, for the tip via tweet:
Will Twitter add a new wrinkle to campaign fundraising? http://tinyurl.com/cqnaq8 #gov20 @Nextgov